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Health conscious grocery chain to open July 8 in Germantown

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Mac Trammell

A new grocery option focused on bringing healthy and affordable products to its customers will be making residence in Germantown next week.

Sprouts Farmers Market, a relatively new grocery chain, will open a 28,700-square-foot store at 3150 Village Shops Drive on July 8. There will be a ribbon-cutting ceremony at 7 a.m. with festivities and giveaways included.

“The city and the community are very excited to have Sprouts come into our market,” Germantown Mayor Mike Palazzolo said. “Our citizens and residents constantly want a choice in shopping and dining, and now, with the addition of Sprouts, they have a healthy choice shopping for produce and other grocery items.”

Sprouts honed in not just on Germantown’s wish for healthier grocery choices, but those of suburban communities all over the country.
“Suburban areas are looking for healthier options and, a key point, affordability,” said Diego Romero, corporate communications manager for Sprouts. “We saw there was a demand for variety and healthier options in the Memphis area.”

The Germantown location is the second Sprouts store to land in West Tennessee. The first opened in Lakeland in May and has done well in its first month, according to Romero. Over 200 people lined up before the grand opening. A similar number are expected to appear at the Germantown store’s opening.

One reason Sprouts expects a healthy turnout for the ribbon-cutting ceremony is that the first 200 customers in line will receive 20 percent off their initial total purchase. In addition, there will be re-usable grocery bags given away, dollar deals throughout the store and samples handed out to those waiting in line before doors officially open.

On July 11, as part of its opening weekend festivities, the first 200 customers to make a purchase will receive a coupon booklet for five free sandwiches. The next day, every 15th customer will receive a $5 coupon for a purchase of more than $15 the following week.

Those interested in getting the best deals at Sprouts should plan to shop on Wednesdays, when the store offers double deals, Romero said.

Sprouts’ mission is “to inspire, educate and empower every person to eat healthier and live a better life,” according to their website. In doing so, the grocery chain uses 25 percent of its floor space to showcase produce.

“That’s what actually attracts a lot of our customers,” Romero explained of the healthier options the grocery provides.
In addition, employees are trained to help customers make healthier choices.

Sprouts originated in 2002 in Chandler, Ariz., a suburb of Phoenix, and expanded throughout the West, accumulating more than 150 stores within 10 years. They broke through in the East with an Atlanta, Ga. location and have since broken ground in Alabama and Tennessee. There are now more than 200 Sprouts Farmers Markets throughout the country.

The company will continue its eastward expansion with the building of an Atlanta distribution center in the near future. The center will help Sprouts be able to grow in the Eastern United States and will help source locally grown items.

While Sprouts is “looking to expand in Tennessee,” Germantown residents can rest happy knowing they have a healthy new grocery option, according to Palazzolo.

“The community really welcomes Sprouts to Germantown and we look forward to the service they provide our citizenry,” he said.

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